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VALERIE TRISNADI

In 2022, Lime released a new vehicle in Long Beach, CA: a seated scooter called Citra. This campaign promoted Citra's launch and introduced its unique features to riders.

Lime - Citra Campaign  (2022)

Senior Designer

Art Direction, Design

1 month

PROJECT DURATION

ROLE

RESPONSIBILITES

How can we emphasize Citra's unique features and attract existing and prospective Lime riders to try it?

PROBLEM

Art Direction - Valerie Trisnadi

Design - Valerie Trisnadi & Natalie LaPerre

Social Media Strategy  - Janica de Guzman

TEAM

SOLUTION

In 2022, Lime released a new vehicle in Long Beach, CA: a seated scooter called Citra. Following our creative director's departure, I was responsible for setting this campaign's art direction. Our design team also created the marketing and social media assets for this campaign.

BACKGROUND

Because Lime's main goal was to emphasize Citra's features that differentiated it from regular e-scooters, we used big and bold typography that embodied Citra's swift features and movement. We also incorporated animations into the typography that reflected this. Additionally, we ensured that the photography used for this campaign reflected the Citra's spirit: fun, free, and joyful.

All Projects

Lime - Citra Campaign  (2022)

In 2022, Lime released a new vehicle in Long Beach, CA: a seated scooter called Citra. This campaign promoted Citra's launch and introduced its unique features to riders.

PROJECT DURATION

1months

RESPONSIBILITES

Art Direction, Design

ROLE

Senior Designer

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