V. TRISNADI
In 2022, Lime released a new vehicle in Long Beach, CA: a seated scooter called Citra. This campaign promoted Citra's launch and introduced its unique features to riders.
Lime - Citra Campaign (2022)
Senior Designer
Art Direction, Design
1 month
PROJECT DURATION
ROLE
RESPONSIBILITES
How can we emphasize Citra's unique features and attract existing and prospective Lime riders to try it?
PROBLEM
Art Direction - Valerie Trisnadi
Design - Valerie Trisnadi & Natalie LaPerre
Social Media Strategy - Janica de Guzman
TEAM
SOLUTION
In 2022, Lime released a new vehicle in Long Beach, CA: a seated scooter called Citra. Following our creative director's departure, I was responsible for setting this campaign's art direction. Our design team also created the marketing and social media assets for this campaign.
BACKGROUND
Because Lime's main goal was to emphasize Citra's features that differentiated it from regular e-scooters, we used big and bold typography that embodied Citra's swift features and movement. We also incorporated animations into the typography that reflected this. Additionally, we ensured that the photography used for this campaign reflected the Citra's spirit: fun, free, and joyful.
All Projects
Lime - Citra Campaign (2022)
In 2022, Lime released a new vehicle in Long Beach, CA: a seated scooter called Citra. This campaign promoted Citra's launch and introduced its unique features to riders.
PROJECT DURATION
1months
RESPONSIBILITES
Art Direction, Design
ROLE
Senior Designer