VALERIE TRISNADI
Five Boro Bike Club (2019)
In 2019, I proposed a rebrand for Five Boro Bike Club (5BBC) in NYC.
DURATION
1 week
RESPONSIBILITES
Branding, Illustration
ROLE
Designer
In 2019, I proposed a rebrand for Five Boro Bike Club (5BBC) in NYC.
Five Boro Bike Club (2019)
Designer
Branding, Illustration
1 week
PROJECT DURATION
ROLE
RESPONSIBILITES
BACKGROUND
PROBLEM
In 2019, several students from Parsons School of Design were selected to each propose a rebrand for Five Boro Bike Club (5BBC) in NYC. 5BBC's goals were to attract new and younger members, and increase its presence among NYC society.
How can we redesign Five Boro Bike Club's brand to appear fun, friendly, and therefore attract new members?
Five Boro Bike Club (2019)
In 2019, I proposed a rebrand for Five Boro Bike Club (5BBC) in NYC.
PROJECT DURATION
1 week
RESPONSIBILITES
Branding, Illustration
ROLE
Designer
SOLUTION
In my rebrand proposal, I utilized friendly illustrations to evoke a sense of approachability and community within 5BBC. I chose to go with the Corporate Memphis illustration style that was very trendy at the time; 5BBC aspired to recruit younger members, so a trendy illustration style would modernize 5BBC and help increase its appeal to a younger audience.
I also retained 5BBC's red color scheme but softened it so that it would be less harsh on the eyes. Additionally, I chose a rounded but readable typeface to reflect 5BBC's values of fun and friendliness. I created mock ads and posters for 5BBC, as well as fun stickers that they could share with their members.
BACKGROUND
5BBC's goals were to attract new and younger members, and increase its presence among NYC society.
PROBLEM
How can we redesign Five Boro Bike Club's brand to appear fun, friendly, and therefore attract new members?
SOLUTION
In my rebrand proposal, I utilized friendly illustrations to evoke a sense of approachability and community within 5BBC. I chose to go with the Corporate Memphis illustration style that was very trendy at the time; 5BBC aspired to recruit younger members, so a trendy illustration style would modernize 5BBC and help increase its appeal to a younger audience.
......
I also retained 5BBC's red color scheme but softened it so that it would be less harsh on the eyes. Additionally, I chose a rounded but readable typeface to reflect 5BBC's values of fun and friendliness. I created mock ads and posters for 5BBC, as well as fun stickers that they could share with their members.
All Projects
Five Boro Bike Club (2019)
In 2019, students from Parsons School of Design were selected to each propose a rebrand for Five Boro Bike Club (5BBC) in NYC.
PROJECT DURATION
1 week
RESPONSIBILITES
Branding, Illustration
ROLE
Academic