Five Boro Bike Club

In 2019, students from Parsons School of Design were selected to each propose a rebrand for Five Boro Bike Club (5BBC) in NYC.

Five Boro Bike Club (2019)

Academic

Branding, Illustration

1 week

PROJECT DURATION

PROJECT TYPE

RESPONSIBILITES

How can we redesign Five Boro Bike Club's brand to appear fun, friendly, and therefore attract new members?

PROBLEM

In 2019, several students from Parsons School of Design were selected to each propose a rebrand for Five Boro Bike Club (5BBC) in NYC. 5BBC's goals were to attract new and younger members, and increase its presence among NYC society.

BACKGROUND

In my rebrand proposal, I utilized friendly illustrations to evoke a sense of approachability and community within 5BBC. I chose to go with the Corporate Memphis illustration style that was very trendy at the time; 5BBC aspired to recruit younger members, so a trendy illustration style would modernize 5BBC and help increase its appeal to a younger audience.

SOLUTION

I also retained 5BBC's red color scheme but softened it so that it would be less harsh on the eyes. Additionally, I chose a rounded but readable typeface to reflect 5BBC's values of fun and friendliness. I created mock ads and posters for 5BBC, as well as fun stickers that they could share with their members.