HalalGo is an app that acts as a platform for Halal food trucks in New York City. It is aimed at making the Halal food buying process more convenient for customers.

Problem

1-1. User Interviews (Customer)

I interviewed a pool of Halal food customers and found that common drawbacks and inconveniences they experienced are: long wait time (there is only 1 seller), cash-only policy, and waiting outside in the harsh winters of NYC. Below is a list of customer problems and HalalGo's solutions on the bottom.

1-2. User Interviews (Seller)

I also interviewed the other side of the Halal purchasing experience: the food cart sellers. I presented my findings in an infographic, juxtaposing them in a timeline of the food buying process alongside the thought processes of the main user (customer).

Process

2-1. Flow map

I created a user task flow map that outlines the user's main goal.

2-2. First sketches / wireframes

Top: Customer's flow

Bottom: Seller's flow

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Solution

3-1. Illustrations for menu page

I illustrated each food item that can be ordered from an NYC Halal cart

3-2. Clickable Prototype

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3-3. Video prototype / App demo video

Top: Customer's flow

Bottom: Seller's flow

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Thank you!