Category
UI/UX, Mobile App
Year
2018
Role
User interface design, user experience design, illustration.
Project type
Academic project (individual)
01 / HalalGo
1-1. User Interviews (Customer)
I interviewed a pool of Halal food customers and found that common drawbacks and inconveniences they experienced are: long wait time (there is only 1 seller), cash-only policy, and waiting outside in the harsh winters of NYC. Below is a list of customer problems and HalalGo's solutions on the bottom.
PROBLEM
2-1. Flow map
I created a user task flow map that outlines the user's main goal.
PROCESS
2-2. First sketches/wireframes
Top: Customer's flow
Bottom: Seller's flow
3-1. Illustrations for menu page
I illustrated each food item that can be ordered from an NYC Halal cart, as well as every beverage.
SOLUTION
3-2. Interface design
3-3. Video prototype / App demo video
Top: Customer's flow
Bottom: Seller's flow
1-2. User Interviews (Seller)
I also interviewed the other side of the Halal purchasing experience: the food cart sellers. I presented my findings in an infographic, juxtaposing them in a timeline of the food buying process alongside the thought processes of the main user (customer).
