HERoines Inc. is a nonprofit in NYC that aims to empower women, young and old, to create the lives they want to live through events, girl talk, books, videos and more.
Heroines Inc. (2019)
Website design, branding
How can we redesign Heroines Inc.'s website to increase engagement, promote the NGO, and attract new members?
Heroines Inc. was a non-profit that was struggling to gain membership and engagement. During my internship at Wix.com, I worked with Heroines Inc.'s founder to redesign its website and branding based on market research about the NGO's needs.
Through intensive research about their goals and the needs of their intended demographic (women in their 20s-30s), I proceeded to redesign their website, restructure their site map, create new wireframes, and determine the overall creative direction for their brand.
Within 3 months of its launch, member registration increased by 260% and became featured in several publications.
“3 nonprofit rebrandings that show the power of design in amplifying a mission."
AWARDS & PUBLICATIONS
Fast Company, 2019
"The 30 Best Websites of 2022": Best Non-Profit Website
"21 Best Nonprofit Websites That Truly Make a Difference"