V. TRISNADI
How to Ride is a new feature on the Lime App that teaches first-time riders how to ride Lime vehicles.
Lime App - How to Ride (2022)
Designer
Storyboarding, Illustration, Animation
9 months
PROJECT DURATION
ROLE
RESPONSIBILITES
How can all riders (current and prospective) gain proper knowledge in riding Lime’s vehicles to eliminate confusion and increase safety?
PROBLEM
Design Lead - Matt Moore
Creative Direction - Jane Chung
Product Design - Meng Xie
Illustration & Animation - Valerie Trisnadi
TEAM
PROCESS
Our research showed that Lime’s prospective users have never tried riding a Lime vehicle due to simply having no knowledge on how to operate them. Existing users also have experienced issues such as parking violations and accidents due to a lack of knowledge on road rules. Our goal was to eliminate rider confusion while also increasing safety within riders.
RESEARCH SUMMARY
Iterations allowed us to determine that a realistic lined illustration style was more effective than the tech-trendy Corporate Memphis style. Users were able to imitate the animations more effectively in real life when the illustration style resembled realistic humans both visually and proportionally.
All Projects
Lime App -
How to Ride (2022)
How to Ride is a new feature on the Lime App that teaches first-time riders how to ride Lime vehicles.
PROJECT DURATION
9 months
RESPONSIBILITES
Storyboarding, Illustration, Animation
ROLE
Designer
TEAM
Design Lead - Matt Moore
Creative Direction - Jane Chung
Product Design - Meng Xie
Illustration & Animation - Valerie Trisnadi
PROBLEM
How can all riders (current and prospective) gain proper knowledge in riding Lime’s vehicles to eliminate confusion and increase safety?
PROCESS
Our research showed that Lime’s prospective users have never tried riding a Lime vehicle due to simply having no knowledge on how to operate them. Existing users also have experienced issues such as parking violations and accidents due to a lack of knowledge on road rules. Our goal was to eliminate rider confusion while also increasing safety within riders.
RESEARCH SUMMARY
Iterations allowed us to determine that a realistic lined illustration style was more effective than the tech-trendy Corporate Memphis style. Users were able to imitate the animations more effectively in real life when the illustration style resembled realistic humans both visually and proportionally.