Lime - How to Ride

How to Ride is a new feature on the Lime App that teaches first-time riders how to ride Lime vehicles.

Lime App - How to Ride (2022)

Designer

Storyboarding, Illustration, Animation

9 months

PROJECT DURATION

ROLE

RESPONSIBILITES

How can all riders (current and prospective) gain proper knowledge in riding Lime’s vehicles to eliminate confusion and increase safety?

PROBLEM

Design Lead - Matt Moore

Creative Direction - Jane Chung

Product Design - Meng Xie

Illustration & Animation - Valerie Trisnadi

TEAM

PROCESS

Our research showed that Lime’s prospective users have never tried riding a Lime vehicle due to simply having no knowledge on how to operate them. Existing users also have experienced issues such as parking violations and accidents due to a lack of knowledge on road rules. Our goal was to eliminate rider confusion while also increasing safety within riders.

RESEARCH SUMMARY

Iterations allowed us to determine that a realistic lined illustration style was more effective than the tech-trendy Corporate Memphis style. Users were able to imitate the animations more effectively in real life when the illustration style resembled realistic humans both visually and proportionally.