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VALERIE TRISNADI

Lime, the world’s largest shared electric vehicle company, was in need of a website redesign following their rebranding in 2019. 

Lime Website (2022)

ROLE

Designer

RESPONSIBILITES

Website design, prototyping

PROJECT DURATION

4 months 

How can all visitors (investors, riders, city officials, press) view Lime as a trusted, mission-driven, and reliable brand?

PROBLEM

Creative Director - Jane Chung, Evan Catlett

Experience Lead - Kyle Cotter

Designer - Valerie Trisnadi

Developer - Rob McFadden

TEAM

Lime Website (2022)

Lime, the world’s largest shared electric vehicle company, was in need of a website redesign following their rebranding in 2019. 

PROJECT DURATION

4 months 

RESPONSIBILITES

Website design, prototyping

ROLE

Designer

TEAM

Creative Director - Jane Chung, Evan Catlett

Experience Lead - Kyle Cotter

Designer - Valerie Trisnadi

Developer - Rob McFadden

PROBLEM

 

How can all visitors (investors, riders, city officials, press) view Lime as a trusted, mission-driven, and reliable brand?

RESEARCH SUMMARY

Our research showed that users underwent brand confusion, experienced trouble with navigation, and had trouble finding information on Lime's old website. Our goal was to get the new website visitors' (investors, riders, city officials, press) to view Lime as a trusted, mission-driven, and reliable brand.

SOLUTION

By incorporating Lime's neon green palette alongside playful yet moody photography, we were able to redesign a website that reflected Lime's core values: safety, sustainability, and community.

SOLUTION

Our research showed that users underwent brand confusion, experienced trouble with navigation, and had trouble finding information on Lime's old website. Our goal was to get the new website visitors' (investors, riders, city officials, press) to view Lime as a trusted, mission-driven, and reliable brand.

RESEARCH SUMMARY

By incorporating Lime's neon green palette alongside playful yet moody photography, we were able to redesign a website that reflected Lime's core values: safety, sustainability, and community.

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