VALERIE TRISNADI
Lime, the world’s largest shared electric vehicle company, was in need of a website redesign following their rebranding in 2019.
Lime Website (2022)
ROLE
Designer
RESPONSIBILITES
Website design, prototyping
PROJECT DURATION
4 months
How can all visitors (investors, riders, city officials, press) view Lime as a trusted, mission-driven, and reliable brand?
PROBLEM
Creative Director - Jane Chung, Evan Catlett
Experience Lead - Kyle Cotter
Designer - Valerie Trisnadi
Developer - Rob McFadden
TEAM
Lime Website (2022)
Lime, the world’s largest shared electric vehicle company, was in need of a website redesign following their rebranding in 2019.
PROJECT DURATION
4 months
RESPONSIBILITES
Website design, prototyping
ROLE
Designer
TEAM
Creative Director - Jane Chung, Evan Catlett
Experience Lead - Kyle Cotter
Designer - Valerie Trisnadi
Developer - Rob McFadden
PROBLEM
How can all visitors (investors, riders, city officials, press) view Lime as a trusted, mission-driven, and reliable brand?
RESEARCH SUMMARY
Our research showed that users underwent brand confusion, experienced trouble with navigation, and had trouble finding information on Lime's old website. Our goal was to get the new website visitors' (investors, riders, city officials, press) to view Lime as a trusted, mission-driven, and reliable brand.
SOLUTION
By incorporating Lime's neon green palette alongside playful yet moody photography, we were able to redesign a website that reflected Lime's core values: safety, sustainability, and community.
SOLUTION
Our research showed that users underwent brand confusion, experienced trouble with navigation, and had trouble finding information on Lime's old website. Our goal was to get the new website visitors' (investors, riders, city officials, press) to view Lime as a trusted, mission-driven, and reliable brand.
RESEARCH SUMMARY
By incorporating Lime's neon green palette alongside playful yet moody photography, we were able to redesign a website that reflected Lime's core values: safety, sustainability, and community.
