In 2019, I worked with One World Books to design a landing page for their newest publication: The Water Dancer by award-winning author Ta-Nehisi Coates.
The Water Dancer (2019)
How can we promote Ta-Nehisi Coates's latest book and increase its pre-orders through designing its landing page?
In 2019, Wix.com collaborated with One World Books to design a landing page for their newest publication: The Water Dancer by award-winning author Ta-Nehisi Coates. I was given the task of designing this landing page and I drew inspiration from the book's storyline for the website's design.
The animated images are based on the main character's plight, and I created a whirl water background to depict the book's water theme. Aside from the visual design, I also created the website's wireframe based on the goals of One World Books: focusing on the book's promotion and synopsis. I worked with a UX writer to ensure that the language used in this webpage achieved those goals and attracted users to buy the book.